[Excerpted from inRegister e-Newsletter article by Elise Saloom, originally published 3/11/2021]
What’s better than a bunch of beautiful spring blooms at a wedding? Combining them with a vintage tap capable of keeping the good times flowing all night long.
With a background in the art of floral design, Molly McWhorter of Sweetbay Botanical Co. takes the new tap trailer craze in a colorful new direction. And with a bit of rebranding from her previous business to adapt to recent pandemic guidelines, McWhorter was able to combine her love of flowers with a little bit of bubbly.
Read on to discover more about McWhorter’s journey introducing Sweetbay Botantical Co.’s Mobile Fizz + Flower Bar:
It was too cold for Maggie’s inaugural run to be a huge success, but I was interviewed by @wbrz for the impact the unexpected winter weather had on my Valentine’s Day sales!
Some were just out and about to run last-minute Valentine's Day errands, which one small business owner was grateful for.
Molly McWhorter owns a pop-up floral shop that was set up in the Robert Fresh Market parking lot right out front of Lux Hair Salon.
Valentine's Day is a holiday that Molly says florists depend on every year. She was hoping to pick up the pace for her on-the-go floral business but mother nature had other plans.
"We're still suffering with the coronavirus and now the weather is crazy so it's a lot to overcome," McWhorter said.
The weather is just one more obstacle Molly is having to face as her shop is designed to be used at gatherings or among outdoor socializing of any kind. She was hoping those who were out shopping would stop by her pop-up and pick up one of her arrangements.
"In the flower industry, this (valentine's day) is like Christmas. This is our big, big day. So I'm doing one last push but as you can see it's freezing out here so it's kind of an awkward time to be doing an outdoor event. But it's hard to plan in south Louisiana for something like this. We're used to nice sunny days and warm weather but, we've got a frosty, chilly day," McWhorter said.
Though Molly says it's difficult to keep her flowers fresh in this weather without large freezers or the convenience of a storefront, she is doing what she can to make it work.